Gourt > Health > Public Health and Safety > News and Media (1)
Mass media is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation state). It was coined in the 1920s with the advent of nationwide radio networks and of mass-circulation newspapers and magazines. The mass-media audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propaganda. It is also gaining popularity in the blogosphere when referring to the mainstream media.
Etymology and usage
Media (the plural of medium) is a truncation of the term media of communication, referring to those organized means of dissemination of fact, opinion, entertainment, and other information, such as newspapers, magazines, cinema films, radio, television, the World Wide Web, billboards, books, CDs, DVDs, videocassettes, computer games and other forms of publishing. Although writers currently differ in their preference for using media in the singular ("the media is...") or the plural ("the media are..."), the former will still incur criticism in some situations. (Please see data for a similar example.) Academic programs for the study of mass media are usually referred to as mass communication programs. An individual corporation within the mass media is referred to as a Media Institution.
The term "mass media" is mainly used by academics and media-professionals. When members of the general public refer to "the media" they are usually referring to the mass media, or to the news media, which is a section of the mass media.
More on [ Mass media ]
Healthcare News and Media Publications
Health Journals
Do we believe the tobacco industry lied to us? Association with smoking behavior in a military population
Klesges, R. C., Sherrill-Mittleman, D. A., DeBon, M., Talcott, G. W., Vanecek, R. J. Despite the dangers of smoking, tobacco companies continue to impede tobacco control efforts through deceptive marketing practices. Media campaigns that expose these practices have been effective in advancing anti-industry attitudes and reducing smoking initiation among young people, yet the association between knowledge of industry practices and smoking cessation and relapse has not been studied. In a large military sample entering Air Force Basic Military Training (BMT), where tobacco use is prohibited, we investigated (i) the prevalence of agreement with a statement that tobacco companies have misled the public about the health consequences of smoking and (ii) the association of this acknowledgement with smoking status upon entry into BMT (N = 36 013). At baseline, 56.6% agreed that tobacco companies have been deceptive, and agreement was a strong predictor of smoking status [smokers less likely to agree, odds ratio (OR) = 0.39, P < 0.01]. At 12-month follow-up, we examined the association between industry perception at baseline and current smoking status (N = 20 672). Recruits who had been smoking upon entry into BMT and who had acknowledged industry deception were less likely to report current smoking (OR = 0.84, P = 0.01). These findings suggest that anti-industry attitudes may affect smoking relapse following cessation.
A review of undergraduate university tobacco control policy process in Canada
Baillie, L., Callaghan, D., Smith, M., Bottorff, J., Bassett-Smith, J., Budgen, C., Federsen, M. The college years occur during the stage of life when many people develop permanent smoking habits, and approximately one-third go on to become addicted smokers. The 18–24 year demographic that makes up the majority of undergraduate attendees represents the earliest years that the tobacco industry now can legally attempt to lure new customers into smoking. This research investigated the ways in which university tobacco control policies are developed, introduced to students, faculty and staff and how they are implemented and enforced. Findings show that tobacco control initiatives at Canadian undergraduate universities face a wide range of challenges including a lack of dedicated and consistent tobacco control personnel, ownership issues, funding, enforcement and monitoring dilemmas. Participants also reported that the layout and geographic location of the campus can result in difficulties in implementation. Consequently, it appears that there may be a growing, although inadvertent, tolerance for smoking on Canadian campuses.
Efficacy of a single computer-tailored e-mail for smoking cessation: results after 6 months
Te Poel, F., Bolman, C., Reubsaet, A., de Vries, H. To date, few Internet-delivered smoking cessation interventions have been tested. This study tested the efficacy, understandability, credibility and personal relevance of an e-mail-delivered computer-tailored smoking cessation intervention. It included tailored action plan feedback, as recent studies have demonstrated the importance of planning in facilitating quitting smoking. Participants (Dutch adults) were randomly assigned to the intervention (computer-tailored e-mail; N = 224) or the control group (generic, non-tailored e-mail; N = 234). The results 6 months after baseline (N = 195) showed that significantly more participants in the intervention group reported not having smoked in the last 24 hours (21.5%) and 7 days (20.4%) in contrast with participants in the control group (9.8 and 7.8%, respectively). Intention-to-treat analyses revealed similar results, though overall lower quitting percentages. Furthermore, participants in the intervention group appreciated the computer-tailored e-mail significantly more in terms of understandability, credibility and personal relevance. Hence, the computer-tailored intervention is effective for the Dutch smoking population motivated to quit smoking. Further research is needed into the efficacy of the intervention for smokers who are not motivated to quit smoking and into the benefits of (multiple) e-mail-delivered tailored letters with tailored action plan feedback over and above tailoring without action plan feedback.
Public Health News Headlines from Johns Hopkins
WHO Report Shows 95 Percent of World s Population Not Protected from Secondhand Tobacco Smoke
paffairs@jhsph.edu (Office of Communications) Wed, 09 Dec 2009 13:00:00 -0500
There is no safe level for secondhand smoke exposure and we know that exposure to tobacco smoke can lead to serious health consequences, said Michael J. Klag, MD, MPH, dean of the Johns Hopkins Bloomberg School of Public Health. This report defines the progress that has been made globally towards limiting exposure to harmful secondhand smoke while defining where additional progress is needed.
JHSPH Establishes International Vaccine Access Center
paffairs@jhsph.edu (Office of Communications) Tue, 08 Dec 2009 10:30:00 -0500
The Johns Hopkins Bloomberg School of Public Health has established the International Vaccine Access Center (IVAC) to increase access to lifesaving vaccines by overcoming many of the obstacles that often delay vaccine usage and distribution.
Hyder to Lead JHSPH Effort on Michael Bloomberg s $125M Global Road Safety Program
paffairs@jhsph.edu (Office of Communications) Wed, 02 Dec 2009 17:00:00 -0500
The Johns Hopkins Bloomberg School of Public Health s International Injury Research Unit (IIRU) and Center for Injury Research and Policy today announced that Adnan A. Hyder, MD, PhD, MPH, associate professor with the Bloomberg School s Department of International Health and director of the IIRU, will lead the School s effort on Michael Bloomberg s $125 million Global Road Safety Program. The IIRU will join forces with five partner organizations, including the World Health Organization, to implement and coordinate activities with local governmental and non-governmental organizations in 10 countries to avert injuries and fatalities caused by road traffic crashes.
American Public Health Association - A large collection of public health books and other media available for purchase.
AVMA Public Health Index - Publications and links from the American Veterinary Medical Association on Mad Cow Disease, psittacosis, rabies and other human/animal interaction topics.
County Health - By and for county public health workers to share and compare reports of their work in their communities. National and International links and downloadable reports. [Flash intensive]
Meta Description: [ County public health workers sharing reports and experiences about communities ]
CyberSpace: Online Information about Quality and Safety in Health Care - Overview of cultural factors affecting safer health care, efforts to improve patient-provider communication, and lessons from non-medical research disciplines. Contains links to resources to help patients, practitioners, and policymakers improve quality and safety in health care.
Epi Info - A series of microcomputer programs for word processing, data management and epidemiologic analysis, designed for public health professionals.
Meta Description: [ Division of Public Health Surveillance and Informatics ]
Gryphon Productions Ltd - Documentary video and film productions on a variety of subjects, including aboriginal communities, organizations, government, schools and hospitals.
Meta Description: [ A Canadian Award winning Documentary film maker. A catalogue of Award winning culturally sensitive videos for Native communities . It also outlines the Company and it's several achievements,also showing other Documentaries on a variety of subjects,Aboriginals,First Nations,Healing,American India... ]
HC Information Resources Inc. - Electronic publications on Legionella control, Legionnaires' disease, news, free articles, books and reports.
Meta Description: [ Legionnaires' disease, Legionella control, water microbes, bacteria control. FAQ, electronic publications, outbreaks, free articles, links. Get free information, send questions to experts. Download electronic documents. Buy books and reports. ]
Health Education Research - Deals with all the vital issues involved in health education and promotion worldwide.
Health Education Research - News feed of current issue.
HealthierUS.Gov - Provides credible, accurate information to help Americans choose to live healthier lives.
Healthlink Worldwide - Partners with organizations in Africa, Asia, Latin America and the Middle East to disseminate information on health and development. Publications include newsletters, resource lists, training materials and booklets.
Meta Description: [ Healthlink Worldwide works to improve the health and wellbeing of disadvantaged and vulnerable communities in developing countries. We aim to held communities voice their own health needs and priorities and to ensure that voice is heard. ]
IDS - International - Provides healthcare information through doctors' waiting rooms and pharmacies. Services include independent market research and development of patient education materials.
Meta Description: [ IDS International. Healthcare Marketing. Your direct contact with patients. ]
Institute for Healthcare Improvement - Offers a wide range of resources and teaching tools to help health care professionals lead effective improvement efforts, enhance clinical outcomes, and reduce costs. Contains information on research, online discussion groups, publications, and links to other sites.
Meta Description: [ IHI.org is the website of the Institute for Healthcare Improvement and a global knowledge environment created to help health care professionals around the world accelerate their progress toward unprecedented levels of performance and improvement. ]
Johns Hopkins Public Health News Center - Features news releases and other information from the Johns Hopkins University Bloomberg School of Public Health; site includes links to current public health news information from a variety of sources.
Meta Description: [ Public Health News, Health Research, Health News, Johns Hopkins, Bloomberg, Public Health, news center ]
Just Ask Our Doctors - Medical reference and referral web site; resources include medical statistics, medical malpractice facts, descriptions of medical conditions, and links to additional healthcare sites.
Meta Description: [ Top rated Louisiana trial attorneys and staff of medical experts provide valuable information needed when you or someone you love has undergone a vascular workup. , ]
Keenan Group - Offers health literacy consulting, writing, health initiatives and campaigns, and presentation to improve communications between health professionals, patients, and families. Emphasizes effective, easy-to-read, culturally appropriate materials.
Meta Description: [ Communications specialists -- designing complete health initiatives and materials for audiences with limited health literacy skills ]
Legionella Risk Management - Links to guidelines for control of legionella in water systems. Site includes listing of independent consulting services for control, training and remediation of legionella.
Meta Description: [ Legionella Risk Management provides consulting engineering services for potable and process water systems in commercial, institutional and industrial applications. We focus on control of water borne pathogens including legionella. ]
404
Manual of Naval Preventive Medicine - A manual of naval preventive medicine concerning food sanitation, water sanitation, pest control and other public health concerns. (NAVIVIED P-5010)
Meta Description: [ A digital library of naval medicine and military medicine and humanitarian medicine ]
Medical College of Wisconsin Healthlink - Presents up-to-date information on patient care and medical research completed by the physicians of the Medical College of Wisconsin.
Meta Description: [ Medical College Physicians -- Southeastern Wisconsin's academic health care providers ]
National Association for Healthcare Quality - Promotes the continuous improvement of quality in healthcare by providing educational and development opportunities for professionals at all management levels and within all healthcare settings. Includes on-line articles from the Journal for Healthcare Quality, position papers, and information on state associations.
NSW Health - Public Health Bulletin - Bimonthly publication of the New South Wales Department of Health covering public health topics. Current and back issues are online.
PoisonProducts.org - Health safety news covering the chemicals found in consumer products and personal care products; all content posted on this site is commentary or opinion and intended for educational purposes.
Positive Populations - Positive Populations is known for its coverage of Correctional and Public Health issues. The website features a fully searchable newsletter archive and forum.
Meta Description: [ Examining Infectious Disease Policies And Program Management Within Public Health ]
Thomson Micromedex - Electronic and printed information for professionals and consumers in healthcare and industry. Databases on pharmacology, toxicology, acute care, patient education, occupational medicine, alternative medicine, chemical hazardous materials management, environmental safety, and regulatory compliance.
Meta Description: [ Thomson Micromedex is the premier clinical solutions provider helping to improve patient outcomes, enhance medication safety, and streamline disease management. Micromedex also meets the specific needs of professionals in environmental health & safety, chemical management, managed care, and educ... ]
World Health News - Weekly news digest covering stories on public health issues from around the world. Published by the Center for Health Communication of the Harvard School of Public Health.
Meta Description: [ Harvard World Health News is an online news digest offering a combination of original reporting and links to news stories and commentaries from newspapers and magazines worldwide on pressing issues in public health. World Health News is published by the Center for Health Communication of the Harv... ]
| Ron Paul Interview ABC News--Big Media waking up? | |
| Next Video | |
