A coach is a person who teaches and directs another person via encouragement and advice. This use of the term "coaching" appears to have origins in English traditional university "cramming" in the mid-19th century. (The name allegedly recalls the multitasking skills associated with controlling the team of a horse-drawn stagecoach.) By the 1880s American college sports teams had -- in addition to managers -- coaches. Some time in the 20th century, non-sporting coaches emerged: non-experts in the specific technical skills of their clients, but who nevertheless ventured to offer generalised motivational or inspirational advice.
Current practice in performance coaching in non-sporting environments focuses on non-directive questioning and helping coachees to analyse and address their own challenges rather than offering advice or direction (see Tim Gallwey's The Inner Game of Tennis or Myles Downey's Effective Coaching).
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